• The Fitting Room

Our Managing Director talks hip hop with The Marketing Society

Our Managing Director recently wrote something for The Marketing Society, exploring the key themes around the culture and hip-hop. How the genre shapes and influences popular culture. Have a read...

''If someone had said to me back in December this is what 2020 is going to look like, I would not have believed them! But as the world has seen, with all crisis comes creativity and opportunity. An area that has been unsurprising to watch succeed and equally fascinating to watch explode, has been the culture and hip-hop.

Now, I must confess, I am a great believer that hip-hop shapes everything. From fashion, to food, to sports, to entertainment, it plays a huge part in consumer behaviour and demand. No one drives hype quite like black Americans in hip-hop. In fact, before you carry on reading, if you are wearing trainers, think about where they come from and how they were marketed to you?''

Read the full article here

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